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The platform is rolling out a new feature that allows them to cut down on the quantity of AI-created videos appearing in their timelines. This step comes as the platform announced that it now features more than 1 bn content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This shift aligns with a surge in AI content, driven by recent video-generation tools.

The Broader AI Trend

Recent reports that nearly one in 10 of the most rapidly expanding video streams on a competing service only show content made by AI. A significant portion of this material is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is typically absurd or dreamlike.

Based on user feedback that a lot of users like content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to give people the option to see more or less of that, depending on their own choices,” commented a platform representative.

Scale of AI Content

TikTok disclosed that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, over 100 mn pieces of content are added to the app each day, making AI-generated material a minor part of its complete catalog.

User Control Features

Viewers will be able to limit or boost the level of AI content they watch by opening the topic control setting in the app and picking “AI-generated content”. Further subjects that can already be controlled under the filter encompass news, style, beauty, and dance.

Platform Guidelines

TikTok’s guidelines require creators to label convincing AI-generated content, and it bans harmful deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is unmarked can be deleted under its terms of service.

Additionally, the platform will now attach an artificially created watermark to content created with its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to deter users from seeking to circumvent the labeling process.

Educational Initiatives

The company is furthermore introducing a $2 million educational fund for experts and organizations to produce educational content about ethical AI use. This project will benefit educational bodies dedicated to educating computer science.

Content Safety Approach

TikTok has defended its content review process, amid debate over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to cut hundreds of positions in its trust and safety team in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.

A senior executive stated that staff-based oversight would still have a role, but AI can shield workers by eliminating the most distressing content ahead of it is viewed by people. TikTok announced a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to reliance on its machine learning processes.

We believe it is crucial to integrate people and machines to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”